Our goal was to revive and harmonize communication of the Fiprex brand and maintain the position of leader in their category.
We create content, moderate and support brand profiles on Facebook and Instagram. We’ve created a brand heroes: Fipi and Rex, who helped us locate brand products in our communication. We built the brand’s image as a leader and expert thanks to the original concept, fun creations and educational posts.
Since the beginning of cooperation with the client, we have noted a steady increase in the reach and involvement of fans on the Facebook profile. The increase in involvement is almost 60% compared to the same period in the previous year. Sales posts effectively direct traffic to the site. Communication is coherent and the strategy is consistently implemented.