Our task was to increase InterRisk’s visibility on the market, increase interest in brand products and distinguish communication from the competitors. We conducted communication on Facebook for the client, and we implemented a media campaign on FB and SEM.
In communication, we focused on distinguishing the value of comfort in opposition to competitors, focusing on communicating security and safety. Comfort is provided to clients by InterRisk people (employees, agents, brokers, partners) who are depicted in graphics as small, almost invisible characters who are always nearby. Original creations helped us to achieve the goals set by the client.